Overview
- The author is a well known scholar from Sauder School of Business, Strategy and Business Economics Division, University of British Columbia. He holds the HSBC Professorship of Asian Commerce and has published numerous articles on international business during the last years
- Other textbooks currently available often have a chapter on trade theory and another on manufacturing locations, a chapter on foreign direct investment and a chapter on multinational strategies. This is not only repetitive but it gives the impression that management decisions are not directly linked to economic analysis
- Aims to merge managerial decision making in the internationally oriented firm with the conceptual tools provided by international economics
- Highly unique as well as very promising conception
- Includes supplementary material: sn.pub/extras
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Table of contents (13 chapters)
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Bibliographic Information
Book Title: Elements of Multinational Strategy
Authors: Keith Head
DOI: https://doi.org/10.1007/978-3-540-44766-5
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2007
Hardcover ISBN: 978-3-540-44765-8Published: 11 September 2007
Softcover ISBN: 978-3-540-74438-2Published: 14 November 2007
eBook ISBN: 978-3-540-44766-5Published: 30 August 2007
Edition Number: 1
Number of Pages: XII, 208
Topics: Business Strategy/Leadership, Organization, Business and Management, general, International Economics, Management, Entrepreneurship