Overview
- Das Buch bietet neue Konzepte (Viral Marketing, Network Marketing, Permission Marketing) für die IT-Industrie aus der Erfahrung eines Praktikers
- Includes supplementary material: sn.pub/extras
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Table of contents (7 chapters)
Keywords
Authors and Affiliations
Bibliographic Information
Book Title: Marketing Engineering
Book Subtitle: Das Praxis-Handbuch für erfolgreiches IT-Marketing
Authors: Marcus R. Schneider
DOI: https://doi.org/10.1007/978-3-642-55672-2
Publisher: Springer Berlin, Heidelberg
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eBook Packages: Springer Book Archive
Copyright Information: Springer-Verlag Berlin Heidelberg 2003
Hardcover ISBN: 978-3-540-43918-9Published: 08 November 2002
Softcover ISBN: 978-3-642-62874-0Published: 21 October 2012
eBook ISBN: 978-3-642-55672-2Published: 07 March 2013
Edition Number: 1
Number of Pages: XII, 239
Topics: Business and Management, general, Business Strategy/Leadership, Computer Applications, Marketing, Computing Milieux, IT in Business