Overview
An exceptional book on a central topic in web-based marketing research
Facts and analysis based on the author's profound expertise
With tables detailing a market research study
Includes supplementary material: sn.pub/extras
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Table of contents (6 chapters)
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Front Matter
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Back Matter
Keywords
About this book
The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awareness of today’s respondents to research studies?
A memorable experiment in writing, Andrei Postoaca’s exploration of online access panels is a book about interviewing and being interviewed, addressing and being addressed. By shifting the two voices involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act.
Authors and Affiliations
Bibliographic Information
Book Title: The Anonymous Elect
Book Subtitle: Market Research Through Online Access Panels
Authors: Andrei Postoaca
DOI: https://doi.org/10.1007/3-540-29030-3
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2006
Hardcover ISBN: 978-3-540-29029-2Published: 13 December 2005
Softcover ISBN: 978-3-642-06706-8Published: 12 February 2010
eBook ISBN: 978-3-540-29030-8Published: 23 February 2006
Edition Number: 1
Number of Pages: X, 157
Topics: Marketing, IT in Business, Social Sciences, general, Sociology, general