Cyber Commerce Reframing

1. Front Matter

   Pages I-XII

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2. Cyber-Commerce Reframing: A New Paradigm?

   • Uwe G. Seebacher

   Pages 1-7

3. The Cyber-Economy

   • Uwe G. Seebacher

   Pages 9-33

4. The Upcoming Cyber-Challenge

   • Uwe G. Seebacher

   Pages 35-51

5. BPR: The Shortcomings

   • Uwe G. Seebacher

   Pages 53-66

6. Reframing, Not Optimizing

   • Uwe G. Seebacher

   Pages 67-79

7. Cyber-Commerce Reframing: The Approach

   • Uwe G. Seebacher

   Pages 81-109

8. The New Role of Information Technology

   • Uwe G. Seebacher

   Pages 111-126

9. The Human Resource Challenge

   • Uwe G. Seebacher

   Pages 127-151

10. CCR: For Which Companies?

    • Uwe G. Seebacher

    Pages 153-173

11. Cyber-Assessment as a Starting Point

    • Uwe G. Seebacher

    Pages 175-184

12. Case Study: eZoka Group

    • Uwe G. Seebacher

    Pages 185-189

13. Case Study: Multi-national IT Company

    • Uwe G. Seebacher

    Pages 191-197

14. Case Study: US-Based Internet Start-up

    • Uwe G. Seebacher

    Pages 199-204

15. Epilogue

    • Uwe G. Seebacher

    Pages 205-206

16. Back Matter

    Pages 207-236

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The goal of this book is to create awareness for a change in mind-set that we will all have to face and go through. The necessity for this new mind­ set is being driven by the situation that a completely new business world, a new reality, is being created at the point where the phenomenon commonly referred to as the "new economy" converges with the well-known old economy. During the very late 1990s, this new reality was being driven by an almost incredible increase in yields in the financial markets, where conventional but value-driven and stable stocks such as Philip Morris, General Electric, or Bayer, did not attract as many investors as before - if we can call some of them investors at all. Companies in the high-tech or the new market segments are all part of the new economy. This new economy has created new business ideas, business models, and a new reality, in which chief executive officers (CEOs) were in the mid twenties and had basically no clue as to what real business is and how much a dollar counts. Now, as this convergence is happening, the painful reality and the business rules of the old economy get us back down to earth. The CEOs become more senior, business plans are validated more carefully, and just having the famous ". com" in your company name does not get you any further or lead you to any of required money.

• B2B
• Business
• Business Process Reengineering
• Cyber Commerce
• E-Commerce
• E-Marketplace
• Elektronischer Handel
• Geschäftsprozessanalyse
• Information Technology
• New Economy
• Operations Research
• WWW
• internet
• organization
• quality management

• Lake Orion, USA

  Uwe G. Seebacher

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