Overview
- Erfolgsfaktor: Kundenbindung
Part of the book series: neue betriebswirtschaftliche forschung (nbf) (NBF, volume 22300)
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Table of contents (6 chapters)
Keywords
About this book
About the author
Bibliographic Information
Book Title: Kundenbindung als Marketingziel
Book Subtitle: Identifikation und Analyse zentraler Determinanten
Authors: Sibylle Isabelle Peter
Series Title: neue betriebswirtschaftliche forschung (nbf)
DOI: https://doi.org/10.1007/978-3-663-01199-6
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1997
eBook ISBN: 978-3-663-01199-6Published: 13 March 2013
Series ISSN: 0175-8802
Series E-ISSN: 2945-8129
Edition Number: 1
Number of Pages: XXIV, 377
Number of Illustrations: 95 b/w illustrations
Topics: Business and Management, general