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Table of contents (8 chapters)
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Front Matter
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Back Matter
About this book
About the author
Bibliographic Information
Book Title: Eine dienstleistungsorientierte Perspektive des Handelsmarketing
Authors: Martin Faßnacht
Series Title: neue betriebswirtschaftliche forschung (nbf)
DOI: https://doi.org/10.1007/978-3-322-91474-3
Publisher: Deutscher Universitätsverlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 2003
Softcover ISBN: 978-3-8244-9109-4Published: 25 February 2003
eBook ISBN: 978-3-322-91474-3Published: 09 March 2013
Series ISSN: 0175-8802
Series E-ISSN: 2945-8129
Edition Number: 1
Number of Pages: XVIII, 278
Number of Illustrations: 10 b/w illustrations
Topics: Marketing