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Table of contents (11 chapters)
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Front Matter
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Back Matter
About this book
About the author
Bibliographic Information
Book Title: Kundenentwicklung im Dienstleistungsbereich
Authors: Matthias H. J. Gouthier
Series Title: Fokus Dienstleistungsmarketing
DOI: https://doi.org/10.1007/978-3-322-91456-9
Publisher: Deutscher Universitätsverlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 2003
Softcover ISBN: 978-3-8244-7675-6
eBook ISBN: 978-3-322-91456-9
Series ISSN: 2628-7366
Series E-ISSN: 2628-7374
Edition Number: 1
Number of Pages: XXXII, 584
Number of Illustrations: 33 b/w illustrations
Topics: Marketing