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  • Textbook
  • © 2002

Marketing

Intensivtraining

Authors:

  • Das Gabler Repetitorium Marketing - Bereits in 3. Auflage

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Table of contents (11 chapters)

  1. Front Matter

    Pages I-XI
  2. Marketing und Marketing-Management

    • Ulrich Vossebein
    Pages 1-18
  3. Marktforschung

    • Ulrich Vossebein
    Pages 19-45
  4. Die Marketingumwelt

    • Ulrich Vossebein
    Pages 46-82
  5. Marketingplanung

    • Ulrich Vossebein
    Pages 83-107
  6. Produkt- und Sortimentspolitik

    • Ulrich Vossebein
    Pages 108-126
  7. Entgeltpolitik

    • Ulrich Vossebein
    Pages 127-138
  8. Distributionspolitik

    • Ulrich Vossebein
    Pages 139-151
  9. Kommunikationspolitik

    • Ulrich Vossebein
    Pages 152-162
  10. Marketing-Controlling

    • Ulrich Vossebein
    Pages 163-171
  11. Marketingorganisation

    • Ulrich Vossebein
    Pages 172-175
  12. E-Commerce

    • Ulrich Vossebein
    Pages 176-179
  13. Back Matter

    Pages 180-204

About the author

Prof. Dr. Ulrich Vossebein lehrt Allgemeine Betriebswirtschaftslehre und Marketing an der Fachhochschule Gießen-Friedberg. Er ist darüber hinaus als Unternehmensberater in den Bereichen Qualitätsmanagement und strategisches Marketing tätig.

Bibliographic Information

  • Book Title: Marketing

  • Book Subtitle: Intensivtraining

  • Authors: Ulrich Vossebein

  • Series Title: MLP Repetitorium: Repetitorium Wirtschaftswissenschaften

  • DOI: https://doi.org/10.1007/978-3-322-86757-5

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 2002

  • Softcover ISBN: 978-3-409-32614-8Published: 07 October 2002

  • eBook ISBN: 978-3-322-86757-5Published: 02 July 2013

  • Edition Number: 3

  • Number of Pages: XII, 202

  • Number of Illustrations: 65 b/w illustrations

  • Topics: Business and Management, general, Marketing

Buy it now

Buying options

eBook USD 49.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 44.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access