Skip to main content
SpringerLink
Log in
SpringerLink
Log in

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty

Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference

  • Conference proceedings
  • © 2015

Overview

Editors:
  1. Harlan E. Spotts

    1. Department of Marketing, Western New England University College of Business, Springfield, USA

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  • Includes the full proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference
  • Offers research and insights into the issues, trends and advances in marketing
  • Includes contributions related to marketing research, marketing strategy, and consumer behavior
  • Includes supplementary material: sn.pub/extras

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 129.00
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 169.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 169.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (120 papers)

  1. Front Matter

    Pages i-xxxiii
    Download chapter PDF

  2. The Influence of Personal Values and Materialism on Motivations towards Gift-Giving: A Model and Empirical Evidence

    • Jean-Marc Ferrandi, Didier Louis, Dwight Merunka, Pierre Valette-Florence
    Pages 1-6

  3. The Changing Role of Marketing Function at Business Unit Level within Manufacturing Companies

    • Ken Kono
    Pages 7-12

  4. The Effect of Marketing Managers’ Boundary Spanning Ability on Organizational Culture

    • Tianjiao Qiu
    Pages 13-13

  5. The Relationship of Organizational Size to Strategic Classifications in the Financial Services Industry

    • Larry P. Pleshko, Nizar Souiden
    Pages 14-17

  6. Expanding on the Emotional and Symbolic Interactional Aspects of Business Customer Desired Value Change: A Conceptual Model

    • Daniel J. Flint, Christopher P. Blocker
    Pages 18-26

  7. The Effects of Experience and Age on Relational Orientation

    • Kishore Gopalakrishna Pillai
    Pages 27-27

  8. Who’s in the House: A Social Identity Perspective on Arts Patronage

    • Scott R. Swanson, J. Charlene Davis
    Pages 28-28

  9. Competitive Myopia in a Not-For-Profit Service Industry: The Case of the Performing Arts Sector in the UK

    • Roger Bennett
    Pages 29-29

  10. Internal Competition: Nature and Effects in a Nonprofit Retail Marketing Environment

    • Sandra Mottner, John B. Ford
    Pages 30-30

  11. Managing Customers in Financial Services: The Role of the Marketing Function in E-Commerce

    • Tim Hughes
    Pages 31-35

  12. Impact of Internet Atmospherics on Surfer Behavior

    • Marie-Odile Richard
    Pages 36-36

  13. The Role of Human Capital Resources in Rent Generation and Rent Appropriation: Implications for Knowledge Management Process

    • Bulent Menguc, Tansu A. Barker
    Pages 37-37

  14. Customer Satisfaction and Loyalty Measurement: A Two-Sided Approach

    • Kenneth L. Bernhardt, Yujie Wei
    Pages 38-38

  15. Understanding Consumer Confusion On-line•

    • Laurie Allen, Judith Lynne Zaichkowsky
    Pages 39-44

  16. Satisfied in a Crowded Service Situation? Cross-Cultural Comparison of Reactions to Crowd

    • Frank Pons, Michel Laroche, Mehdi Mourali
    Pages 45-45

  17. The Emergence of Internet Shopping in Japan: Indentification of Shopping Orientation-Defined Segments

    • Kenneth C. Gehrt, Naoto Onzo, Kazuyoshi Fujita, Mahesh Rajan
    Pages 46-46

  18. Exploring Cultural Differences in Service Quality in Higher Education: The Case of U.S. and Thai Students

    • Andreas W. Stratemeyer, Shaun McQuitty, Rawiporn Koojaroenpaisan, Gerald M. Hampton
    Pages 47-47

  19. Knowledge Management for Strategic Marketing

    • Franz Liebl
    Pages 48-57

  20. Are Two Brand Signals Better Than One: The Influence of Co-Branding on Price Expectations.

    • Scott Jones
    Pages 58-58
Back to top

Keywords

About this book

​​This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Editors and Affiliations

  • Department of Marketing, Western New England University College of Business, Springfield, USA

    Harlan E. Spotts

Bibliographic Information

  • Book Title: Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty

  • Book Subtitle: Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference

  • Editors: Harlan E. Spotts

  • Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

  • DOI: https://doi.org/10.1007/978-3-319-11845-1

  • Publisher: Springer Cham

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2015

  • Hardcover ISBN: 978-3-319-11844-4Published: 01 December 2014

  • Softcover ISBN: 978-3-319-38574-7Published: 24 September 2016

  • eBook ISBN: 978-3-319-11845-1Published: 10 November 2014

  • Series ISSN: 2363-6165

  • Series E-ISSN: 2363-6173

  • Edition Number: 1

  • Number of Pages: XXXIII, 353

  • Additional Information: Originally published by the Academy of Marketing Science, Coral Gables, FL, 2004

  • Topics: Marketing, Business Strategy/Leadership, Sales/Distribution

Publish with us

Policies and ethics

Back to top

Search

Navigation