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Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era

Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference

  • Conference proceedings
  • © 2016

Overview

Editors:
  1. Michael W. Obal

    1. Department of Marketing, Temple University, Philadelphia, USA

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    You can also search for this editor in PubMed   Google Scholar

  2. Nina Krey

    1. Department of Marketing and Analysis, Louisiana Tech University, Ruston, USA

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    You can also search for this editor in PubMed   Google Scholar

  3. Christian Bushardt

    1. Department of Marketing and Analysis, Louisiana Tech University, Ruston, USA

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    You can also search for this editor in PubMed   Google Scholar

  • Includes the full proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
  • Identifies novel marketing ideas and explores the "engagement era" of marketing
  • Includes contributions related to marketing strategy, consumer behavior and quantitative modeling

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Table of contents (256 papers)

  1. Front Matter

    Pages i-xxv
    Download chapter PDF

  2. Instilling a Desire to Learn: The Importance of a Well Designed Course

    • Anne L. Roggeveen
    Pages 1-2

  3. Digital Natives and the University Classroom and Beyond: Prompting Analysis, Personal Expression, and Ongoing Discourse

    • Curtis P. Haugtvedt
    Pages 3-3

  4. Curricular Innovations at the Intersection of Subsistence and Sustainability

    • Madhu Viswanathan
    Pages 5-7

  5. Mental Imagery and Its Determinants as Factors of Consumers Emotional and Behavioral Responses: Situation Analysis in Online Shopping

    • Aurély Lao
    Pages 9-10

  6. Online International Outshopping Experience: Proposition of a Research Model

    • Benjamin Boeuf, Sylvain Sénécal
    Pages 11-12

  7. How Can an Assortment Be Reduced Without Changing the Perception of Variety? A Study of the Isolated Effects of Assortment Breadth and Depth

    • Yolande Piris
    Pages 13-14

  8. An Interactive Session with Top Reviewers

    • Charles Ingene, Bulent Mengüç, Linda Price
    Pages 15-16

  9. Global Growth in International Sport: A Niche Portfolio Strategy

    • Joe Cobbs, Jonathan Jensen, Mark Groza
    Pages 17-18

  10. Practices of Business Sustainability: Models and Cases

    • Göran Svensson, Juan Carlos Sosa-Varela, Nils Hogevold, Carmen Padin, Carlos Ferro, Beverly Wagner et al.
    Pages 19-20

  11. Videos for Marketing and Patient Education on Chinese Hospitals’ Web Sites

    • Edgar Huang, Tianjiao Liu, Jing Wang
    Pages 21-32

  12. Interactive E-Health Tools for Patients on Chinese Hospitals’ Web Sites

    • Edgar Huang, Jing Wang, Tianjiao Liu
    Pages 33-33

  13. When Does the Value of Compensation Matter in Service Recovery?

    • Silke Bambauer-Sachse, Landisoa E. Rabeson
    Pages 35-40

  14. Re-engineering the Brand Portfolio Following Mergers and Acquisitions (M&A): A Conceptual Framework

    • Mahabubur Rahman, Mary Lambkin
    Pages 41-46

  15. Investigating Global and Traditional Hispanic Culture in Hispanic TV Advertisements

    • Adesegun Oyedele
    Pages 47-48

  16. Is Our Understanding of Other-Emerging Markets Blurred by Bric-focused Market Characteristics? Sheth Revisited

    • Adesegun Oyedele
    Pages 49-50

  17. An Examination of Cultural Influences in Green Environmental Behaviour in India and the United States

    • Bashar S. Gammoh, Anthony C. Koh, Sam C. Okoroafo, Mark Gleim
    Pages 51-52

  18. Developing a Brand Talkativeness Scale

    • Nina Michaelidou, George Christodoulides, Uygar Kilic
    Pages 53-56

  19. Oops! I Did It Again: Are Some Firms Less Likely to Encounter a Product-Harm Crisis?

    • Saim Kashmiri, Jacob Brower
    Pages 57-57

  20. The Impact of Comparative Affective States on Online Brand Perceptions: The Moderating Role of Cultural Dimensions

    • Nikoletta-Theofania Siamagka, George Christodoulides, Nina Michaelidou
    Pages 59-62
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Keywords

About this book

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. The volume includes manuscripts relevant to marketing strategy, consumer behaviour, quantitative modelling, among others.

Editors and Affiliations

  • Department of Marketing, Temple University, Philadelphia, USA

    Michael W. Obal

  • Department of Marketing and Analysis, Louisiana Tech University, Ruston, USA

    Nina Krey, Christian Bushardt

Bibliographic Information

  • Book Title: Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era

  • Book Subtitle: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference

  • Editors: Michael W. Obal, Nina Krey, Christian Bushardt

  • Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

  • DOI: https://doi.org/10.1007/978-3-319-11815-4

  • Publisher: Springer Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2016

  • Hardcover ISBN: 978-3-319-11814-7Published: 13 December 2015

  • Softcover ISBN: 978-3-319-79173-9Published: 27 March 2019

  • eBook ISBN: 978-3-319-11815-4Published: 12 December 2015

  • Series ISSN: 2363-6165

  • Series E-ISSN: 2363-6173

  • Edition Number: 1

  • Number of Pages: XXV, 896

  • Number of Illustrations: 6 b/w illustrations, 5 illustrations in colour

  • Topics: Marketing, Business Strategy/Leadership, Sales/Distribution

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