Overview
- Includes supplementary material: sn.pub/extras
Part of the book series: SpringerBriefs in Computer Science (BRIEFSCOMPUTER)
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Table of contents (9 chapters)
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Front Matter
Keywords
About this book
Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards.
This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.
Authors and Affiliations
Bibliographic Information
Book Title: Social Media Audit
Book Subtitle: Measure for Impact
Authors: Urs E. Gattiker
Series Title: SpringerBriefs in Computer Science
DOI: https://doi.org/10.1007/978-1-4614-3603-4
Publisher: Springer New York, NY
eBook Packages: Computer Science, Computer Science (R0)
Copyright Information: The Author(s) 2013
Softcover ISBN: 978-1-4614-3602-7Published: 29 October 2012
eBook ISBN: 978-1-4614-3603-4Published: 28 October 2012
Series ISSN: 2191-5768
Series E-ISSN: 2191-5776
Edition Number: 1
Number of Pages: IX, 106
Number of Illustrations: 2 b/w illustrations
Topics: Business and Management, general, Information Systems Applications (incl. Internet), Media Management, IT in Business, e-Commerce/e-business