Label Writing and Planning

1. Front Matter

   Pages i-1

   PDF

2. Abbreviations

   • Tony Holkham

   Pages 2-7

3. Abuse

   • Tony Holkham

   Pages 8-11

4. Artwork

   • Tony Holkham

   Pages 12-13

5. Attracting Attention

   • Tony Holkham

   Pages 14-15

6. Bar Codes

   • Tony Holkham

   Pages 16-16

7. Challenge

   • Tony Holkham

   Pages 17-19

8. Check Lists

   • Tony Holkham

   Pages 20-27

9. Chemicals

   • Tony Holkham

   Pages 28-29

10. Colour

    • Tony Holkham

    Pages 30-33

11. Common Sense

    • Tony Holkham

    Pages 34-36

12. Contents & Ingredients

    • Tony Holkham

    Pages 37-37

13. Costs

    • Tony Holkham

    Pages 38-43

14. Customer

    • Tony Holkham

    Pages 44-47

15. Decisions

    • Tony Holkham

    Pages 48-49

16. Design

    • Tony Holkham

    Pages 50-55

17. Desk-Top Publishing (DTP)

    • Tony Holkham

    Pages 56-57

18. Education

    • Tony Holkham

    Pages 58-59

19. Environment

    • Tony Holkham

    Pages 60-61

20. Essentials

    • Tony Holkham

    Pages 62-63

The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles and runs training courses on the subject.

• Advertising
• Layout
• communication
• design
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