Managing Engineering Design

Engineering design concerns us all. In new products we expect higher quality, better reliability, lower cost, improved safety and more respect for the environment. The Design Manager is responsible for fulfilling these disparate and often mutually contradictory expectations, guiding the design team while liaising with and drawing support from project managers, manufacturers, marketing staff, customers and users. Design Managers and their teams will find the revised and expanded second edition of Managing Engineering Design to be a practical book providing a framework of precepts for the management of engineering design projects. Features include: jargon-free language with well-tried, real-world examples; useful tips for managers at the end of each chapter; a comprehensive bibliography at the end of the book. Managing Engineering Design is for design managers in industry, general managers with responsibility for design projects, and those training to become technical or design managers. It is also highly informative for graduate and undergraduate engineering students and ideally suited for establishing a web-based design management system for geographically dispersed teams.

"This remarkable book, based on sound empirical research and design project experience, will be an enormous help to design managers and design engineers…" Professor Ken Wallace, University of Cambridge

"The practical approach of Hales and Gooch particularly appealed to me… [they] manage to pull together a concise package of best practice in engineering management and successfully tie together the different activities that are often presented as unconnected. This is no minor feat and I lift my hat to them."

Doctor Roope Takala, Program Manager, Nokia Group

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Industrial organisations are facing increasing international pressure.  To remain in business, they must continually design new competitive products.  These products, and the processes by which they are designed, are becoming increasingly complex.  A mistake during the design process becomes more costly to rectify the later it is discovered - and can have particularly damaging consequences if it is not discovered until the product is in use.  High quality engineering design and the sound management of engineering design projects are therefore crucial to the financial success of industrial organisations.
Design managers and design engineers face a daunting task and need all the help they can get.  This help must address the complexity of the design process, be simple to understand and capable of being applied quickly and effectively.  This clearly written book, which is full of valuable guidance supported by its unique checklists and worksheets, provides practical and effective help.
When managing any project, it is important during every phase of the project to identify and understand the factors that are influencing the progress of the project.  Once the key influencing factors have been identified, the available resources can be deployed to maximise the positive influences and minimise the negative ones...
Hales and Gooch argue that successful management of the design team requires the effective handling of three issues: the activities of the team; the outputs from the team; and the influences on the team.  Each issue is carefully addressed in the book, which has a clear and logical structure divided into three parts.  Part I addresses the overall context within which a project takes place.  Part II discusses the task to be undertaken, the team that will undertake the task and the tools available to help.  Part III focuses on each phase of the project itself.  To clarify the arguments being presented, two case studies provideexamples throughout the book.  The first is complex made-to-order engineering product, the gasifier test rig, and the second is a mass-produced consumer product, the Life chair.  These two contrasting examples demonstrate how the ideas and techniques described in the book can be applied to a wide range of engineering design projects.  At the end of each chapter there are helpful ‘tips for management’ drawn from the results of the authors’ empirical research and experience.
Using the checklists and worksheets, design managers and design engineers are quickly able to gain insights into the current status of their project.  Key factors influencing the progress of the project can thus be highlighted and the appropriate action taken.
This remarkable book, based on sound empirical research and design project experience, will be an enormous help to design managers and design engineers, who are under ever increasing pressure to design safe, reliable and cost-effective products to ever tighter project deadlines.
Ken Wallace
17 November 2003

In the second edition of their book Managing Engineering Design Hales and Gooch approach the problem of moving engineering management theory into practice. The topic is more complex than one would anticipate as almost every company has their own blend of engineering management. Hales and Gooch, however, manage to pull together a concise package of best practices in engineering management and successfully tie together the different activities that often are presented unconnected. This is no minor feat and I lift my hat to that.
I was particularly appealed to the practical approach of Hales and Gooch. The use of current and well-known products, like the human transporter by Segway, as examples made reading the book interesting and pleasurable. In contrast to many other works in the area Hales and Gooch rightly note that modern design is group work and as a result communication is a key to successfulmanagement. Practitioners of engineering design management will hail the inclusion of checklists in electronic format.
On the whole the book proved to be worthwhile and pleasant reading.
Roope Takala, Program Manager, Nokia Group

• Triodyne Inc., Northbrook, USA

  Crispin Hales

• University of Canterbury, Christchurch, New Zealand

  Shayne Gooch

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