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The Definitive Guide to Google AdWords

Create Versatile and Powerful Marketing and Advertising Campaigns

  • Book
  • © 2012

Overview

Authors:
  1. Bart Weller
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  2. Lori Calcott
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  • Aims to be the first Adwords and AdSense book to detail the APIs and show developers how to integrate the various platform components into their site. Also covers cutting edge-technology like AdMob

  • Detailed coverage for business users and developers alike—fully explores all aspects of creating successful advertising campaigns, from account creation, campaign optimization, reporting, API development, and more

  • Google AdWords, AdSense and related technologies are the primary web-based search engine marketing tools available, used by millions

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Table of contents (12 chapters)

  1. Front Matter

    Pages i-xx
    Download chapter PDF

  2. SEM and the Google Ecosystem

    • Bart Weller, Lori Calcott
    Pages 1-20

  3. AdWords in Depth

    • Bart Weller, Lori Calcott
    Pages 21-37

  4. Marketing with AdWords

    • Bart Weller, Lori Calcott
    Pages 39-62

  5. Getting Started with AdWords

    • Bart Weller, Lori Calcott
    Pages 63-87

  6. Local Advertising and Location Targeting

    • Bart Weller, Lori Calcott
    Pages 89-104

  7. Keyword Strategy

    • Bart Weller, Lori Calcott
    Pages 105-131

  8. Creating Ads and Landing Pages

    • Bart Weller, Lori Calcott
    Pages 133-158

  9. The Display Network

    • Bart Weller, Lori Calcott
    Pages 159-200

  10. Mobile Advertising with AdWords

    • Bart Weller, Lori Calcott
    Pages 201-244

  11. Account Management and Optimization

    • Bart Weller, Lori Calcott
    Pages 245-290

  12. Google Analytics and Actionable Data

    • Bart Weller, Lori Calcott
    Pages 291-333

  13. Testing with Website Optimizer

    • Bart Weller, Lori Calcott
    Pages 335-357

  14. Back Matter

    Pages 359-368
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About this book

There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every step needed to maximize your marketing and advertising power.  

Everything related to the platforms are covered in detail—account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including:

  • Geo-targeting, distribution, and placement of ads
  • Advanced account management and budget strategies
  • Keywords, metrics, and ROI management
  • Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer
  • Mobile marketing implementations and strategies
  • Working with the various APIs available for developers

With The Definitive Guide to Google AdWords, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue.

About the authors

Bart Weller is a software developer and writer. He lives in the Central Rockies of Colorado with his wife, two country cats, six misanthropic llamas, and dog Duffey (named in honor of the late John Duffey, former lead tenor with the Seldom Scene bluegrass band). He loves all kinds of music except for Heavy Metal and is a volunteer DJ at the local community radio station. His hobbies are clearing deadfall and fixing things. Among the people he admires are Albert Einstein, Alan Kay, Abraham Lincoln, George Carlin, Richard Feynman, and J.J. Cale.

Bibliographic Information

  • Book Title: The Definitive Guide to Google AdWords

  • Book Subtitle: Create Versatile and Powerful Marketing and Advertising Campaigns

  • Authors: Bart Weller, Lori Calcott

  • DOI: https://doi.org/10.1007/978-1-4302-4015-0

  • Publisher: Apress Berkeley, CA

  • eBook Packages: Business and Economics, Business and Management (R0), Apress Access Books

  • Copyright Information: Bart Weller and Lori Calcott 2012

  • Softcover ISBN: 978-1-4302-4014-3Published: 09 May 2012

  • eBook ISBN: 978-1-4302-4015-0Published: 13 July 2012

  • Edition Number: 1

  • Number of Pages: XX, 388

  • Topics: Business and Management, general

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