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  • © 2004

Cross-Border Investing

The Case of Central and Eastern Europe

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Table of contents (11 chapters)

  1. Front Matter

    Pages i-xxiii
  2. Introduction and Summary

  3. Foreign Direct Investment and Emerging Markets

    1. Front Matter

      Pages 15-15
  4. Cross-Border Decision-Making

    1. Front Matter

      Pages 71-71
  5. Strategies of Multinationals Towards Central and Eastern Europe: Case Studies

    1. Front Matter

      Pages 155-155
    2. Automobile industry

      Pages 157-179
    3. Unilever Group

      Pages 201-224
    4. Numico

      Pages 225-243
    5. Sara Lee / Douwe Egberts

      Pages 245-258
  6. Back Matter

    Pages 259-284

About this book

Cross-Border Investing: The Case of Central and Eastern Europe offers a view that reflects two main hypotheses: -You cannot understand foreign direct investment (FDI) trends and developments unless you understand the company's motives to invest, -You cannot understand a company's cross-border investment decision-making unless you understand what the investment area offers.
This is the reason why this text builds up a relationship between the world of companies' decision-makers and that of the policy makers in the public sector. It does so by linking the business processes to the factors that together constitute the location profile of a country or a region.
Based on more than 15 years of practical experience as well as research in the field of FDI, Dr Julia Djarova offers a Cross-Border Investment Model to describe the logic behind the decision-making process concerning foreign investments made by companies. The model is illustrated by a number of case studies of multinationals.

Authors and Affiliations

  • ECORYS-NEI and Erasmus University, Rotterdam, The Netherlands

    Julia Djarova

Bibliographic Information

  • Book Title: Cross-Border Investing

  • Book Subtitle: The Case of Central and Eastern Europe

  • Authors: Julia Djarova

  • DOI: https://doi.org/10.1007/b105288

  • Publisher: Springer New York, NY

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Science+Business Media New York 2004

  • Hardcover ISBN: 978-0-7923-7474-9Published: 31 March 2004

  • Softcover ISBN: 978-1-4757-8352-0Published: 21 March 2013

  • eBook ISBN: 978-1-4020-7985-6Published: 08 May 2007

  • Edition Number: 1

  • Number of Pages: XXIV, 284

  • Topics: Investments and Securities, Finance, general

Buy it now

Buying options

eBook USD 84.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access