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Market Oriented Product Innovation

A Key to Survival in the Third Millennium

  • Book
  • © 2002

Overview

Authors:
  1. Knut Holt

    1. Trondheim, Norway

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Table of contents (23 chapters)

  1. Front Matter

    Pages I-XI
    Download chapter PDF

  2. Introduction

    1. Scope

      • Knut Holt
      Pages 1-11

    2. Historical review

      • Knut Holt
      Pages 12-24

    3. Key concepts

      • Knut Holt
      Pages 25-45

    4. Creative thinking

      • Knut Holt
      Pages 46-72

    5. People and change

      • Knut Holt
      Pages 73-88

    6. Summary of Part One

      • Knut Holt
      Pages 89-91

  3. Strategic issues

    1. Organizational culture

      • Knut Holt
      Pages 92-108

    2. The management philosophy

      • Knut Holt
      Pages 109-125

    3. Business concept

      • Knut Holt
      Pages 126-135

    4. Objectives and strategies

      • Knut Holt
      Pages 136-157

    5. Organization

      • Knut Holt
      Pages 158-181

    6. Competence

      • Knut Holt
      Pages 181-205

    7. Communication

      • Knut Holt
      Pages 206-217

    8. Summary of Part Two

      • Knut Holt
      Pages 218-220

  4. Operational issues

    1. Key participants

      • Knut Holt
      Pages 221-247

    2. Product innovation and problem solving

      • Knut Holt
      Pages 248-265

    3. Processing of projects

      • Knut Holt
      Pages 265-279

    4. Provision of need information

      • Knut Holt
      Pages 280-297

    5. Need assessment in practice

      • Knut Holt
      Pages 298-312
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Keywords

About this book

Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market-oriented culture.

Reviews

"This book is comprehensive, goes into concrete details, describes special tools an is easy to read."
(Professor Dr Horst Geschka, Technical University Darmstadt and President, Geschka & Partner Consulting)
"Based on Professor Holt's research and his academic and consultancy skills, the resultant book benefits from his experiences in, and knowledge of, many countries. It merits a place on all managers' bookshelves, filling a niche hitherto overlooked, by being written from a product viewpoint. The book also deserves to feature in University courses - graduate and postgraduate."
(George Hayward, Editor-in-Chief, TECHNOVATION)
"The book offers an unusual perspective in combining two peculiar areas of knowledge (market orientation and technology innovation) in the light of needs assessment. It is a happy mix of a systematic and scientific approach reviewed and tested through a long life consultant experience."
(Professor Ferdinando Chiaromonte, Director of Studio Chiaromonte, Past President ISPIM)

Authors and Affiliations

  • Trondheim, Norway

    Knut Holt

About the author

Knut Holt is Professor Emeritus of Technology Management at the Norwegian University of Science and Technology. He holds a Master's degree in Mechanical Engineering from the Norwegian Institute of Technology and has conducted postgraduate studies in Industrial Management at Massachusetts Institute of Technology and Harvard Graduate School of Business Administration. He has been Visiting Professor at Syracuse University; Erasmus University Rotterdam; the International Institute for the Management of Technology, Milan; Waseda University, Tokyo; and the Institute for Advanced Studies, Vienna, Austria. Further he has had assignments from a variety of organisations including Alfa-Laval and Volvo-Penta, Sweden; Valmet Oy, Finland; Danfoss, Denmark; Battelle Institut, Germany; TNO Holland; Bekaert SA, Belgium; OECD, France; IFAP and PRAXIS Management, Italy; The Ford Foundation and IBM, USA; Sony, Japan; and the Hong Kong Productivity Institute, Hong Kong. Throughout a long academic career he has given numerous seminars and lectured extensively in Europe, Japan, and the United States.

Bibliographic Information

  • Book Title: Market Oriented Product Innovation

  • Book Subtitle: A Key to Survival in the Third Millennium

  • Authors: Knut Holt

  • DOI: https://doi.org/10.1007/978-1-4757-5720-0

  • Publisher: Springer New York, NY

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Science+Business Media Dordrecht 2002

  • Hardcover ISBN: 978-1-4020-7138-6Published: 31 October 2002

  • Softcover ISBN: 978-1-4419-5298-1Published: 03 December 2010

  • eBook ISBN: 978-1-4757-5720-0Published: 14 March 2013

  • Edition Number: 1

  • Number of Pages: XII, 410

  • Topics: Innovation/Technology Management, Management, Entrepreneurship

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