Creativity and Innovation in the Music Industry

1. Front Matter

   Pages i-xix

   PDF

2. The Emergence of the Phonographic Industry within the Music Industry

   Pages 1-17

3. The Music Industry Boom until 1920

   Pages 19-40

4. New Technology and the Emergence of Jazz

   Pages 41-60

5. The Music Industry as Radio Industry

   Pages 61-76

6. The Swing Monopoly during the Years of Wartime Economy

   Pages 77-89

7. Rock ‘N’ Roll Revolution

   Pages 91-114

8. The Recovery of the Phonographic Industry and New Global Players

   Pages 115-132

9. The Era of Music Conglomerates

   Pages 133-147

10. The Digital Revolution and the Internet

    Pages 149-178

11. Theoretical Concepts of Innovation and Creativity

    Pages 179-204

12. Creativity and Innovation in the Music Industry

    Pages 205-230

13. Creativity and Innovation in the Music Industry’s Value-Added Chain

    Pages 231-249

14. Back Matter

    Pages 251-281

    PDF

When my Habilitation (the tenure research document for my professorship) was published for the first time by StudienVerlag in 2003, I did not expect that a scientific study such as this would reach such a large readership in the Germ- speaking world. However, public discussion at that time was coincidentally focused on the structural break within the music industry, culminating in a controversial debate about the causes and consequences of that revolution. While I did not intend to address the current discussion regarding the development of the music industry, it nonetheless appeared to be the right time to publish such a book. Timing, in other words, matters! The unexpected acceptance of my book by the Austrian and German readership inspired me to consider publishing it in English as well. The book provides an explanation for the emergence of innovation and creativity in the music industry by retelling and interpreting its history, from Thomas Alva Edison’s invention of the phonograph in 1877 to the latest innovations such as MP3-files and iPods. The global nature of this history causes me to believe that this book is going to be of interest to an international readership as well. My hope is that this translation will be received with the same level of warmth and generosity that the publication of the German original enjoyed.

• Creativity
• Economy
• Industry
• Innovation
• Invention
• Music
• Music industry
• internet
• mp3

From the reviews:

"Tschmuck's fundamental book gets to the bottom."
(musik.woche)
"A tremendously exciting book for all, who love music."
(Austrian Broadcasting Service (ORF)
"Readable and profound study"
(Der Standard)

• Institute of Culture Management and Culture Science, University of Music and Performing Arts Vienna, Austria

  Peter Tschmuck

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