Designing Personalized User Experiences in eCommerce

1. Front Matter

   Pages i-xii

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2. Introduction and Overview

   1. Introduction and Overview

      • Clare-Marie Karat, Jan Blom, John Karat

      Pages 1-6

3. Theoretical, Conceptual, and Architectural Frameworks of Personalization

   1. Personalizing Interaction

      • John Karat, Clare-Marie Karat, Carolyn Brodie

      Pages 7-17

   2. Towards Psychological Customization of Information for Individuals and Social Groups

      • Timo Saari, Marko Turpeinen

      Pages 19-37

   3. Personalisation and Trust: A Reciprocal Relationship?

      • Pamela Briggs, Brad Simpson, Antonella De Angeli

      Pages 39-55

   4. I Didn’t buy It for Myself

      • Lorrie Faith Cranor

      Pages 57-73

   5. An Information Architecture Perspective on Personalization

      • Keith Instone

      Pages 75-93

   6. E-Commerce Personalization and Real-Time Site Monitoring

      • Christoph Hoelscher, Horst Dietrich

      Pages 95-117

4. Research on The Design and Evaluation of Personalized User Experiences in Different Domains

   1. Personalized Electronic Banking Services

      • Mika Hiltunen, Leo Heng, Linda Helgesen

      Pages 119-140

   2. Personalized Ubiquitous Commerce: An Application Perspective

      • Dadong Wan

      Pages 141-160

   3. Self-Service, Personalization and Electronic Governmen

      • Richard Halstead-Nussloch

      Pages 161-183

   4. Creating an E-Commerce Environment Where Consumers Are Willing to Share Personal Information

      • Carolyn Brodie, Clare-Marie Karat, John Karat

      Pages 185-206

   5. Buyer Behavior in Personalized Shopping Environments

      • Gerald Häubl, Benedict G. C. Dellaert, Kyle B. Murray, Valerie Trifts

      Pages 207-229

5. Approaches To Personalization Through Recommender Systems

   1. Supporting Travel Decision Making Through Personalized Recommendation

      • Francesco Ricci, Fabio Del Missier

      Pages 231-251

   2. Improving Collaborative Recommender Systems by Means of User Profiles

      • Marco Degemmis, Pasquale Lops, Giovanni Semeraro, Maria Francesca Costabile, Stefano Paolo Guida, Oriana Licchelli

      Pages 253-273

   3. Personalized Presentation of Policies and Processes

      • Earl J. Wagner, Henry Lieberman

      Pages 275-292

   4. Recommending as Personalized Teaching

      • Markus Stolze, Michael Ströbel

      Pages 293-313

6. Lessons Learned and Future Research Questions

   1. Impacts of User Privacy Preferences on Personalized Systems

      • Maximilian Teltzrow, Alfred Kobsa

      Pages 315-332

   2. Challenges for User-Centric Personalization Research

      • Jan O. Blom

      Pages 333-348

How do you design personalized user experiences that delight and provide value to the customers of an eCommerce site? Personalization does not guarantee high quality user experience: a personalized user experience has the best chance of success if it is developed using a set of best practices in HCI. In this book 35 experts from academia, industry and government focus on issues in the design of personalized web sites. The topics range from the design and evaluation of user interfaces and tools to information architecture and computer programming related to commercial web sites. The book covers four main areas:
-Theoretical, Conceptual, and Architectural Frameworks of Personalization,
-Research on the Design and Evaluation of Personalized User Experiences in Different Domains,
-Approaches to personalization Through Recommender Systems,
-Lessons Learned and Future Research Questions.

This book will be a valuable tool in helping the reader to understand the range of factors to take into consideration in designing and building a personalized user experience. The authors of each of the chapters identify possibilities and alert the reader to issues that can be addressed in the beginning of a project by taking a 'big picture' view of designing personalized user interfaces. For anyone working or studying in the field of HCI, information architecture or eCommerce, this book will provide a solid foundation of knowledge and prepare for the challenges ahead.

• architecture
• computer
• eCommerce
• human-computer interaction (HCI)
• privacy
• programming
• user experience (UX)
• user interface

Policies and ethics