Pervasive Advertising

1. Front Matter

   Pages i-ix

   PDF

2. Pervasive Advertising

   • Jörg Müller, Florian Alt, Daniel Michelis

   Pages 1-29

3. Digital Out-of-Home Media: Means and Effects of Digital Media in Public Space

   • Ursula Stalder

   Pages 31-56

4. Meaningful Advertising

   • Peter van Waart, Ingrid Mulder, Cees de Bont

   Pages 57-81

5. Activity-Based Advertising

   • Kurt Partridge, Bo Begole

   Pages 83-101

6. A Standard for Digital Signage Privacy

   • Harley Lorenz Geiger

   Pages 103-117

7. Targeted Advertising on the Handset: Privacy and Security Challenges

   • Hamed Haddadi, Pan Hui, Tristan Henderson, Ian Brown

   Pages 119-137

8. Opportunities and Challenges of Interactive Public Displays as an Advertising Medium

   • Rui José, Jorge C. S. Cardoso

   Pages 139-157

9. Conceptualizing Context for Pervasive Advertising

   • Christine Bauer, Sarah Spiekermann

   Pages 159-183

10. Managing Advertising Context

    • Martin Strohbach, Martin Bauer, Miquel Martin, Benjamin Hebgen

    Pages 185-205

11. Social Networks in Pervasive Advertising and Shopping

    • Erica Dubach Spiegler, Christian Hildebrand, Florian Michahelles

    Pages 207-225

12. Adapting News and Advertisements to Groups

    • Berardina De Carolis

    Pages 227-246

13. Deploying Pervasive Advertising in a Farmers’ Market

    • Ian Wakeman, Ann Light, Jon Robinson, Dan Chalmers, Anirban Basu

    Pages 247-267

14. Rural Communities and Pervasive Advertising

    • Nick Taylor, Keith Cheverst

    Pages 269-286

15. Attentional Behavior of Users on the Move Towards Pervasive Advertising Media

    • Johann Schrammel, Elke Mattheiss, Susen Döbelt, Lucas Paletta, Alexander Almer, Manfred Tscheligi

    Pages 287-307

16. Ambient Persuasion in the Shopping Context

    • Wolfgang Reitberger, Alexander Meschtscherjakov, Thomas Mirlacher, Manfred Tscheligi

    Pages 309-323

17. Interacting with Sound

    • Max Meier, Gilbert Beyer

    Pages 325-342

18. Scent Marketing: Making Olfactory Advertising Pervasive

    • Bernadette Emsenhuber

    Pages 343-360

19. Back Matter

    Pages 361-364

    PDF

This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the communication of sponsored messages to inform, convince, and persuade to buy. We believe that our future cities will be digital, giving us instant access to any information we need everywhere, like at bus stops, on the sidewalk, inside the subway and in shopping malls. We will be able to play with and change the appearance of our cities effortlessly, like making flowers grow along a building wall or changing the colour of the street we are in. Like the internet as we know it, this digitalization will be paid for by adverts, which unobtrusively provide us suggestions for nearby restaurants or cafés. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly. This book presents the technological foundations to make this vision a reality.

• Advertising
• Audience Measurement
• Digital Signage
• Mobile Phones
• Pervasive Computing

• , Laboratories, Deutsche Telekom AG, Berlin, Germany

  Jörg Müller

• University of Stuttgart, Stuttgart, Germany

  Florian Alt

• Anhalt University of Applied Science, Bernburg, Germany

  Daniel Michelis

Policies and ethics