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Effective Risk Communication

A Message-Centered Approach

  • Book
  • © 2009

Overview

Authors:
  1. Timothy L. Sellnow

    1. Dept. Communication, University of Kentucky, Lexington, USA

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  2. Robert R. Ulmer

    1. Dept. Speech Communication, University of Arkansas Little Rock, Little Rock, USA

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    You can also search for this author in PubMed   Google Scholar

  3. Matthew W. Seeger

    1. Wayne State University, Detroit, USA

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  4. Robert S. Littlefield

    1. Dept. Communication, North Dakota State University, Fargo, USA

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  • Provides best practices approach as a form of grounded theory for process improvement

Part of the book series: Food Microbiology and Food Safety (FMFS)

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Table of contents (12 chapters)

  1. Front Matter

    Pages i-xi
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  2. Conceptualizing a Message-Centered Approach to Risk Communication

    1. Introducing a Message-Centered Approach to Risk Communication

      Pages 3-18

    2. Best Practices for Risk Communication

      Pages 19-31

    3. Multiple Audiences for Risk Messages

      Pages 33-49

  4. Applications of a Message-Centered Approach to Risk Communication

    1. Toward a Practice of Mindfulness

      Pages 133-146

    2. Ethical Considerations in Risk Communication

      Pages 147-161

    3. Future Directions

      Pages 163-178

  5. Back Matter

    Pages 179-185
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Keywords

About this book

Coordination of risk assessments and risk communication strategies requires information sharing and establishing networks of working relationships between groups and agencies. Establishing these relationships necessitates overcoming - stitutional, cultural, and political boundaries. Signi?cant barriers exist between r- ulatory agencies and industry groups. Traditionally, these groups have mistrusted one another, and cooperation and collaboration, including sharing information, c- respondingly has been limited. The adoption of radio frequency identi?cation te- nology for tracking livestock, for example, has been met with signi?cant resistance due in part to mistrust between regulatory agencies and producers (Veil, 2006). In the food industry, the need for coordination has been enhanced by industry in- gration and globalization of both markets and production. In the case of GM foods discussed earlier, disagreements between U. S. , European Union, and Canadian r- ulatory agencies fueled the debate over the safety of GM crops. Overcoming institutional and cultural barriers, and mistrust is necessary to create consistency in risk messages. Open communication and information sharing can help clarify where risk perceptions diverge and identify points of convergence. The outcome may not be universal agreement about risks, but convergence around the general parameters of risk. Summary These best practice strategies of risk communication are not designed to function as distinct steps or isolated approaches. Rather than being mutually exclusive, they serve to complement one another and create a coherent approach to confronting risk communication problems.

Authors and Affiliations

  • Dept. Communication, University of Kentucky, Lexington, USA

    Timothy L. Sellnow

  • Dept. Speech Communication, University of Arkansas Little Rock, Little Rock, USA

    Robert R. Ulmer

  • Wayne State University, Detroit, USA

    Matthew W. Seeger

  • Dept. Communication, North Dakota State University, Fargo, USA

    Robert S. Littlefield

About the authors

Timothy L. Sellnow is a Professor Risk Communication in the Department of Communication at the University of Kentucky, Lexington, Kentucky.

Robert R. Ulmer is a Professor of Communication and Chair in the Department of Speech Communication at the University of Arkansas--Little Rock, Little Rock, Arkansas.

Matthew Seeger is a Professor of Communication and Chair in the Department of Communication at Wayne State University, Detroit, Michigan.

Robert S. Littlefield is a Professor Communication in he Department of Communication at North Dakota State University, Fargo, North Dakota.

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