Competitive Identity

1. Front Matter

   Pages i-xiii

   PDF

2. What is Competitive Identity?

   • Simon Anholt

   Pages 1-23

3. The Theory of Competitive Identity

   • Simon Anholt

   Pages 25-42

4. Understanding National Image

   • Simon Anholt

   Pages 43-62

5. Planning for Competitive Identity

   • Simon Anholt

   Pages 63-86

6. Implementing Competitive Identity

   • Simon Anholt

   Pages 87-112

7. Competitive Identity and Development

   • Simon Anholt

   Pages 113-128

8. Back Matter

   Pages 129-134

   PDF

Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

• brand
• branding
• Image
• management

• London, UK

  Simon Anholt

Simon Anholt is the leading authority on managing national identity and reputation. He is the British Government's advisor on Public Diplomacy, and has advised the governments of the Netherlands, Jamaica, Tanzania, South Korea, Sweden, Botswana, Germany, the Baltic Sea Region, Bhutan, Ecuador, New Zealand, Switzerland and Slovenia, as well as organisations including the United Nations, the World Economic Forum and the World Bank. He is a Parliamentarian of the European Cultural Parliament and Founding Editor of the quarterly journal, Place Branding and Public Diplomacy. His books include Another One Bites The Grass; Brand New Justice (which deals with the role of brands in economic development), and Brand America, (which charts the rise and fall of America's reputation). He is also a co-author of Beyond Branding, The Economist's Brands and Branding, Heritage and Identity and Destination Marketing. He is the founder of the Anholt Nation Brands Index and City Brands Index.

Policies and ethics