Skip to main content
  • Book
  • © 2004

Myths About Doing Business in China

Palgrave Macmillan

Authors:

Buy it now

Buying options

eBook USD 39.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

This is a preview of subscription content, log in via an institution to check for access.

Table of contents (12 chapters)

  1. Front Matter

    Pages i-xi
  2. Introduction

    • Harold Chee, Chris West
    Pages 1-2
  3. One market: 1.3 billion people

    • Harold Chee, Chris West
    Pages 3-9
  4. The Chinese market will grow forever

    • Harold Chee, Chris West
    Pages 11-27
  5. The market is easy

    • Harold Chee, Chris West
    Pages 29-42
  6. China is Westernising

    • Harold Chee, Chris West
    Pages 43-60
  7. The Chinese are irrationally xenophobic

    • Harold Chee, Chris West
    Pages 71-80
  8. The mask of Fu Manchu: the myth of inscrutability

    • Harold Chee, Chris West
    Pages 81-91
  9. Chinese business people are not trustworthy

    • Harold Chee, Chris West
    Pages 105-120
  10. The Chinese are difficult to manage

    • Harold Chee, Chris West
    Pages 121-133
  11. Afterword

    • Harold Chee, Chris West
    Pages 135-135
  12. Back Matter

    Pages 137-162

About this book

China is rapidly becoming an economic superpower, yet has a very different business culture that is often misunderstood outside of China. This can result in costly financial and strategic errors. This book confronts the myths about China and Chinese business practice and gives the reader a clear understanding of the culture and how to engage with it successfully.

Reviews

'Harold Chee, who lectures at Ashridge Management School, draws on his experience as a consultant to illustrate many of his points with pertinent anecdotes. . . the book is an excellent read and a worthy addition to the growing library of books about doing business in China.' Humphrey Keenlyside, China-Britain Trade Review

About the authors

HAROLD CHEE Lectures at Ashridge Management School, specializing in Chinese business, marketing and leadership and is an authority in these areas.

CHRIS WEST is the Managing Director of Competitive Intelligence Services, a marketing research and consultancy company.

Bibliographic Information

Buy it now

Buying options

eBook USD 39.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access