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Table of contents (5 chapters)
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Front Matter
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Back Matter
About this book
Reviews
'This book cuts right to the leading-edge strategies of technology companies in B2B markets highly recommended reading for all managers from this field.' Peter Loescher, President and Chief Executive Officer, Siemens AG
'By forging a close link between practical and theoretical insights, Olaf Ploetner provides a compelling action plan for technology companies and their challenges, now and in the future.' Das Narayandas, Senior Associate Dean, Harvard Business School
'Counter Strategies uncovers one of the most important strategic paradigm shifts of our time. Managers and consultants in technology-based industries should not ignore this book.' Hans-Paul Buerkner, President and Chief Executive Officer, The Boston Consulting Group
'Olaf presents an in-depth look at the strategic global trends in the technology sector of B2B markets. His comprehensive analysis, supported by extensive research and historical context makes for insightful reading. I recommend this as an essential reference for the business leaders in the technology sector of developed and emerging economies.' N. R. Narayana Murthy, Founder and Chairman Emeritus, Infosys Limited
'Olaf Ploetner doesn't just ask questions. He delivers answers and solutions. Big ideas and original thinking are presented in a clear, concise style.' Hermann Simon, Chairman, Simon, Kucher & Partners and author of Hidden Champions of the 21st Century
'Financial services managers and analysts now have a powerful new tool to decode current trends in technology markets.' Levin Zhu, CEO, China International Capital Corporation Ltd
About the author
Bibliographic Information
Book Title: Counter Strategies in Global Markets
Authors: Olaf Ploetner
DOI: https://doi.org/10.1057/9780230362956
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Olaf Ploetner 2012
Hardcover ISBN: 978-0-230-30131-3Published: 06 December 2011
Softcover ISBN: 978-1-349-33695-1Published: 06 December 2011
eBook ISBN: 978-0-230-36295-6Published: 06 December 2011
Edition Number: 1
Number of Pages: XIII, 171
Topics: International Business, Marketing, Business Strategy/Leadership, Operations Management, Innovation/Technology Management, Market Research/Competitive Intelligence